How to Screen a Digital Marketing Consultant (Medical Marketing Edition)
I frequently encounter the grim consequences private practices face after selecting the wrong digital marketing consultant. The symptoms are usually quite apparent: too much money sunk into a website that's been left to float rank-less in cyberspace with...
How & When to Use Demographic Targeting in Medical Marketing
What is Demographic Targeting and Why You Should Be Using It Demographic targeting is the ability to target new patients based on characteristics like their age, gender, income-bracket, level of education etc. Instead of showing your ads to everything,...
How-To: A/B Test Landing Pages (Medical Edition)
Landing page a/b testing is one of the most commonly neglected aspects of marketing accounts. And yet, it's such an obviously important space to optimize. Hesitancy in this area usually stems from confusion over how to approach testing pages of a website...
Careful What You Advertise: Advertising Standards Authority Upholds Complaint Against Neuronix
Advertising Standards Authority Upholds Complaint Against Neuronix A UK advertiser had a complaint levied against one of their advertising campaigns which promoted NeuroAD as a “medical device for the treatment of Alzheimer’s Disease”. On March 21 2018,...
6 Tips for Marketing Transcranial Magnetic Stimulation
Transcranial Magnetic Stimulation is a Growing Market The TMS market is expected to continue growing according to a research report published by Orbis Research in early March 2018. In the report they forecast noteworthy market growth up until 2023. The...
Should You Use that Third Party Landing Page Builder?
The Answer is No You Should Build all Landing Pages on Your Own Domain Here's why there's really no question in our minds: Send Traffic to One Domain - Your goal should be to send as much traffic as possible to a single domain. Most third party landing...
How to Safely Advertise Cannabis in 2018
Where Does Marketing & Advertising Cannabis Stand in 2018? With rumors circulating that the legalization of marijuana could take place as soon as July 2018 there is more interest than ever in understanding the marijuana industry from a legitimate...
Medical Advertising: Increase ROI By Changing These 3 Areas of Your Google AdWords Account
M.Ad Focuses on Medical Advertising for Specialized Medical Treatments Over the years M.Ad has been able to compile some helpful observations about what strategies deliver our clients the best results. There are three key areas of your Google AdWords...
Three Mistakes You’re Making in Your Medical Advertising Campaign That Are Costing You Money
1. You’re Not Following the Medical Advertising Rules There are strict rules with severe repercussions surrounding medical advertising. The rules are in place for a reason, mostly to protect a vulnerable audience from manipulative marketing techniques. If...
Lessons I’ve Learned Advertising Ketamine Treatment for Doctors Across the United States
Advertising Ketamine Treatment Ketamine. It’s all over every medical news site and every MD is blogging about it as a new treatment for depression. The case studies show it’s effective for the treatment of depression, anxiety, OCD, PTSD, and can even...