THE OFFICIAL MEDICAL ADVERTISING BLOG
Marketing Trends in the Canadian Private Healthcare Sector
30% of Canadian healthcare is already private. Doctors’ offices, clinics, physios, dentists, optometrist’s offices, x-ray clinics – they’re private – and it didn’t impact the public system.- Michael Campbell, Money Talks, Septembe 2020. Despite having what many people...
Why TMS is Such a Great Service for Mental Healthcare Providers to Offer
Until recently, treatment options for depression have been limited. The primary modalities for mental health professionals have been antidepressants and talk therapy. While these two approaches can be highly effective, they do not work for a significant proportion of...
Marketing & Advertising Psychedelic Treatments
Across North America there is resurgent interest in psychedelic treatments for clinical purposes. Michael Pollan’s seminal How to Change Your Mind is widely credited with reformulating how psychedelic substances—notably psilocybin-are viewed among the general public...
Mythical Beauty: Medical Aesthetic Spas & Advertising
Four Things to Consider When Digital Marketing for Medical Aesthetic Spas 1. Expect Lots of Advertising Restrictions We write a lot on M.Ad about advertising restrictions and marketing parameters surrounding different niches of the healthcare industry. We have not yet...
The Telehealth, Telepsychiatry & Telemedicine Boom
hHow We're Tackline the TeleHealth Boom at MedicalAdvertising.ca It's Friday March 20th 2020 and I've already spoken with 3 different healthcare companies in three different states about tailoring their marketing and advertising towards telehealth in light of the...
Medical Marketing & Advertising During the Covid-19/Coronavirus Pandemic
How Medical Marketing and Advertising is Being Impacted by Coronavirus/Covid-19 We're watching industry by industry be hit by the Covid-19 pandemic. Nations are each reacting to it differently. Panic and misinformation is spreading like wildfire. At the center of it...
The Psychology of Search: How people searching for healthcare online express themselves.
Nothing we do at M.Ad is templated, cookie-cuttered or otherwise automated. Many of our processes involve hours of grueling, detailed grunt work. We're a small company because we prioritize one-on-one communication with our clients and offering personalized service...
The Rise of Concierge Healthcare
The New Definition of Concierge Healthcare No Retainer Fees Traditionally, a 'concierge' healthcare model involves paying a monthly or annual membership fee in order to access the benefits of a more personalized healthcare experience. These days, the quality of care...
rTMS in Canada is Catching Up to the Booming US Market
With about 30% of depressed patients not responsive to traditional antidepressants, Transcranial Magnetic Stimulation (TMS) is an approved and largely effective alternative for many Canadians. There are two basic forms of TMS—rTMS and dTMS. The variant of the therapy...
Announcing a New Partnership between M.Ad + WebMD
Enhanced Organic Rankings and Control of Online Reviews M.Ad is always looking to improve our service offering. Organic rankings and online review management are two areas of online practice management that we constantly get inquiries about. We've partnerd with WebMD...
Trigger Warning: Take a Look at What Suicidal Patients are Actually Searching for on Google When in Crisis.
Heart-breaking 'Suicidal' Search Terms Reports that Can Help Advertisers Understand How to Reach People in Crisis This Suicide Awareness Month, recognize the power of search. Some of our clients offer advanced psychiatric treatments for depression, anxiety and...
Ketamine in Canada? It’s On its Way!
Ketamine Treatment for Depression - Meet the True North Strong and Free From surgical anesthetic to the club drug known as “Special K,” Ketamine has been used for a variety of purposes, some legal, and some not. In the US, the FDA has approved Ketamine for use in...
The Trap Words: Proprietary, Custom, Reseller.
It's only the beginning of August 2019 and at M.Ad we've already received three different cries for help from frustrated business owners trapped in unfair web design and digital marketing contracts. In all three situations, the business owner is trapped with a website...
Yes You Can Still Run Ads for Addiction and Mental Health Services: Here’s How.
M.Ad has the privilege of managing dozens of accounts on behalf of practitioners in the United States and Canada who offer services that help people struggling with addiction and mental health. We say it's a privilege because we've managed these accounts for years and...
Advertising Intranasal Esketamine (SPRAVATO™)
When news of the FDA approval of Intranasal Esketamine (SPRAVATO™) hit on March 6th 2019 - it caused a frenzy. An undercurrent of interest had been building for months in what the public hoped was a 'nose spray' that could alleviate depression. As whispering of...
Clinical TMS Society 2019 in Vancouver, BC
2019 Annual Meeting - Welcome We are excited to bring you the 2019 Clinical TMS Society Annual Meeting. Over the last 6 years, our meeting has quadrupled in size as over 532 attendees joined us in 2018. We look forward to another great meeting in 2019, as we are...
When Patients Simply Can’t Afford Treatment
The Grim Reality that Not Everyone Who Wants, Needs and Deserves Treatment will Be Able to Afford ItIt's a heavy burden to carry, especially for well-meaning private practices that have chosen to offer services that are out-of-network. Nevertheless, it's a...
Mayday! Mayday! Google Medic Update 2018
What is Google Medic? In early August 2018 Google surprised many by launching a 'broad core algorithm update' that many are calling 'Google Medic'. This is not its official name but the nickname comes from the fact that the update seems to have had a...
The Delicate Nature of Advertising to People in Pain
Pain: Defined {physical suffering or discomfort caused by illness or injury. Mental suffering or distress.} Advertising to people in pain is a delicate undertaking. Digital tools provide advertisers with a new degree of private information with which to...
Medical Marketing Tips for Social Media Success
How to Use Social Media to Grow a Medical Practice In today’s digital world, consumers are much less reliant on traditional forms of marketing. Advanced mobile technology and the rise of smartphones have made content accessible around the clock. This means...
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