THE OFFICIAL MEDICAL ADVERTISING BLOG

Here’s What the Market Says About Psychedelics

Here’s What the Market Says About Psychedelics

Digital marketing data analysis indicates that prospective patients appear to be curious about emerging psychadelic treatments that are being introduced to the market. The “tripping” and recreational drug use stigma for psychedelics is being acitvely displaced by a...

How to Grow a TMS Practice in Canada

How to Grow a TMS Practice in Canada

For intractable mental health problems, Transcranial Magnetic Stimulation (TMS) is bringing quick relief to many Canadians. TMS uses a special helmet that sits comfortably on a patient’s head and transmits gentle magnetic impulses to stimulate parts of the brain. Most...

The Evolution of Marketing and Advertising Ketamine Treatment

The Evolution of Marketing and Advertising Ketamine Treatment

The ketamine industry has exploded since M.Ad first helped a handful of psychiatrists and MD's develop profitable IV ketamine infusion centers about 5 years ago. There has been so much growth and so many new ketamine developments that we thought we would take a moment...

Marketing Trends in the Canadian Private Healthcare Sector

Marketing Trends in the Canadian Private Healthcare Sector

30% of Canadian healthcare is already private. Doctors’ offices, clinics, physios, dentists, optometrist’s offices, x-ray clinics – they’re private – and it didn’t impact the public system.- Michael Campbell, Money Talks, Septembe 2020. Despite having what many people...

Marketing & Advertising Psychedelic Treatments

Marketing & Advertising Psychedelic Treatments

Across North America there is resurgent interest in psychedelic treatments for clinical purposes. Michael Pollan’s seminal How to Change Your Mind is widely credited with reformulating how psychedelic substances—notably psilocybin-are viewed among the general public...

The Telehealth, Telepsychiatry & Telemedicine Boom

The Telehealth, Telepsychiatry & Telemedicine Boom

hHow We're Tackline the TeleHealth Boom at MedicalAdvertising.ca It's Friday March 20th 2020 and I've already spoken with 3 different healthcare companies in three different states about tailoring their marketing and advertising towards telehealth in light of the...

The Rise of Concierge Healthcare

The Rise of Concierge Healthcare

The New Definition of Concierge Healthcare No Retainer Fees Traditionally, a 'concierge' healthcare model involves paying a monthly or annual membership fee in order to access the benefits of a more personalized healthcare experience. These days, the quality of care...

Ketamine in Canada? It’s On its Way!

Ketamine in Canada? It’s On its Way!

Ketamine Treatment for Depression - Meet the True North Strong and Free From surgical anesthetic to the club drug known as “Special K,” Ketamine has been used for a variety of purposes, some legal, and some not. In the US, the FDA has approved Ketamine for use in...

The Trap Words: Proprietary, Custom, Reseller.

The Trap Words: Proprietary, Custom, Reseller.

It's only the beginning of August 2019 and at M.Ad we've already received three different cries for help from frustrated business owners trapped in unfair web design and digital marketing contracts. In all three situations, the business owner is trapped with a website...