THE OFFICIAL MEDICAL ADVERTISING BLOG
The Trap Words: Proprietary, Custom, Reseller.
It's only the beginning of August 2019 and at M.Ad we've already received three different cries for help from frustrated business owners trapped in unfair web design and digital marketing contracts. In all three situations, the business owner is trapped with a website...
Yes You Can Still Run Ads for Addiction and Mental Health Services: Here’s How.
M.Ad has the privilege of managing dozens of accounts on behalf of practitioners in the United States and Canada who offer services that help people struggling with addiction and mental health. We say it's a privilege because we've managed these accounts for years and...
Advertising Intranasal Esketamine (SPRAVATO™)
When news of the FDA approval of Intranasal Esketamine (SPRAVATO™) hit on March 6th 2019 - it caused a frenzy. An undercurrent of interest had been building for months in what the public hoped was a 'nose spray' that could alleviate depression. As whispering of...
Clinical TMS Society 2019 in Vancouver, BC
2019 Annual Meeting - Welcome We are excited to bring you the 2019 Clinical TMS Society Annual Meeting. Over the last 6 years, our meeting has quadrupled in size as over 532 attendees joined us in 2018. We look forward to another great meeting in 2019, as we are...
When Patients Simply Can’t Afford Treatment
The Grim Reality that Not Everyone Who Wants, Needs and Deserves Treatment will Be Able to Afford ItIt's a heavy burden to carry, especially for well-meaning private practices that have chosen to offer services that are out-of-network. Nevertheless, it's a...
Mayday! Mayday! Google Medic Update 2018
What is Google Medic? In early August 2018 Google surprised many by launching a 'broad core algorithm update' that many are calling 'Google Medic'. This is not its official name but the nickname comes from the fact that the update seems to have had a...
The Delicate Nature of Advertising to People in Pain
Pain: Defined {physical suffering or discomfort caused by illness or injury. Mental suffering or distress.} Advertising to people in pain is a delicate undertaking. Digital tools provide advertisers with a new degree of private information with which to...
Medical Marketing Tips for Social Media Success
How to Use Social Media to Grow a Medical Practice In today’s digital world, consumers are much less reliant on traditional forms of marketing. Advanced mobile technology and the rise of smartphones have made content accessible around the clock. This means...
The Low-Down on Advertising Restricted Drug Terms
How to "Get Around" Google's Restricted and Prohibited Drug Term Policies To begin, you can review Google's Healthcare and Medicine Advertising Policies HERE. You'll find they are strict in that they clearly outline the types of products and services that...
Phone Call Leads Not Converting? Here’s How to Improve Call Conversion Rates.
What Do We Know? As advertisers it's our job to get the phones at your practice ringing and we're pretty good at it. That said, at M.Ad we like to go the extra mile and therefore we pay particular attention to the quality of the leads that are coming...
What the General Data Protection Regulation Means for Medical Practices in North America
Changes You Can Make to Your Website that May Help with GDPR for Medical Websites *DISCLAIMER: We are not lawyers. This is not a substitute for legal advice. The following blog post is a speculative opinion offered up in good faith based on our knowledge...
Managing a Negative Online Review for Behavioral Health Professionals
Did you know that 80% of internet users search online for health information, and 20% of these searches are about a specific provider? With this level of importance managing your online presence is as important as knowing your financial statements. As a...
Red Flags to Watch Out for When Choosing a Medical Website Designer
Run for Your Businesses' Life! Missing these Red Flags' in a Medical Website Designer Will Cost You I promise you, if even one of the items I've listed out below is present in an individual or medical website designer you're interviewing to build you a...
Lessons I’ve Learned Advertising Ketamine Treatment for MD’s Across the US
Advertising Ketamine Treatment Ketamine. It’s all over every medical news site and every MD is blogging about it as a new treatment for depression. The case studies show it’s effective for the treatment of depression, anxiety, OCD, PTSD, and can...
6 Tips for Marketing Transcranial Magnetic Stimulation
Transcranial Magnetic Stimulation is a Growing Market The TMS market is expected to continue growing according to a research report published by Orbis Research in early March 2018. In the report they forecast noteworthy market growth up until 2023. The...
How to Screen a Digital Marketing Consultant (Medical Marketing Edition)
I frequently encounter the grim consequences private practices face after selecting the wrong digital marketing consultant. The symptoms are usually quite apparent: too much money sunk into a website that's been left to float rank-less in cyberspace with...
How & When to Use Demographic Targeting in Medical Marketing
What is Demographic Targeting and Why You Should Be Using It Demographic targeting is the ability to target new patients based on characteristics like their age, gender, income-bracket, level of education etc. Instead of showing your ads to everything,...
How-To: A/B Test Landing Pages (Medical Edition)
Landing page a/b testing is one of the most commonly neglected aspects of marketing accounts. And yet, it's such an obviously important space to optimize. Hesitancy in this area usually stems from confusion over how to approach testing pages of a website...
Careful What You Advertise: Advertising Standards Authority Upholds Complaint Against Neuronix
Advertising Standards Authority Upholds Complaint Against Neuronix A UK advertiser had a complaint levied against one of their advertising campaigns which promoted NeuroAD as a “medical device for the treatment of Alzheimer’s Disease”. On March 21 2018,...
Should You Use that Third Party Landing Page Builder?
The Answer is No You Should Build all Landing Pages on Your Own Domain Here's why there's really no question in our minds: Send Traffic to One Domain - Your goal should be to send as much traffic as possible to a single domain. Most third party landing...