Digital Marketing for Medical Devices

Digital Marketing for Medical Devices

Medical device marketers are responding to a shifting landscape for a field that is traditionally “high-touch”. By definition, medical devices are highly personal items that users prefer to try out in person. Conveying device utility, materials and quality can be very...
Marketing Trends in the Canadian Private Healthcare Sector

Marketing Trends in the Canadian Private Healthcare Sector

30% of Canadian healthcare is already private. Doctors’ offices, clinics, physios, dentists, optometrist’s offices, x-ray clinics – they’re private – and it didn’t impact the public system.- Michael Campbell, Money Talks, Septembe 2020. Despite having what many people...
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