Advertising Intranasal Esketamine (SPRAVATO™)
When news of the FDA approval of Intranasal Esketamine (SPRAVATO™) hit on March 6th 2019 – it caused a frenzy. An undercurrent of interest had been building for months in what the public hoped was a ‘nose spray’ that could alleviate depression. As...
Clinical TMS Society 2019 in Vancouver, BC
2019 Annual Meeting – Welcome We are excited to bring you the 2019 Clinical TMS Society Annual Meeting. Over the last 6 years, our meeting has quadrupled in size as over 532 attendees joined us in 2018. We look forward to another great meeting in 2019, as...
Mayday! Mayday! Google Medic Update 2018
What is Google Medic? In early August 2018 Google surprised many by launching a ‘broad core algorithm update’ that many are calling ‘Google Medic’. This is not its official name but the nickname comes from the fact that the update seems to have...
Lessons I’ve Learned Advertising Ketamine Treatment for MD’s Across the US
Advertising Ketamine Treatment Ketamine. It’s all over every medical news site and every MD is blogging about it as a new treatment for depression. The case studies show it’s effective for the treatment of depression, anxiety, OCD, PTSD, and can even help...
How & When to Use Demographic Targeting in Medical Marketing
What is Demographic Targeting and Why You Should Be Using It Demographic targeting is the ability to target new patients based on characteristics like their age, gender, income-bracket, level of education etc. Instead of showing your ads to everything, it’s...
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