Mythical Beauty: Medical Aesthetic Spas & Advertising
Four Things to Consider When Digital Marketing for Medical Aesthetic Spas 1. Expect Lots of Advertising Restrictions We write a lot on M.Ad about advertising restrictions and marketing parameters surrounding different niches of the healthcare industry. We have not yet...
The Psychology of Search: How people searching for healthcare online express themselves.
Nothing we do at M.Ad is templated, cookie-cuttered or otherwise automated. Many of our processes involve hours of grueling, detailed grunt work. We’re a small company because we prioritize one-on-one communication with our clients and offering personalized...
Trigger Warning: Take a Look at What Suicidal Patients are Actually Searching for on Google When in Crisis.
Heart-breaking ‘Suicidal’ Search Terms Reports that Can Help Advertisers Understand How to Reach People in Crisis This Suicide Awareness Month, recognize the power of search. Some of our clients offer advanced psychiatric treatments for depression,...
The Trap Words: Proprietary, Custom, Reseller.
It’s only the beginning of August 2019 and at M.Ad we’ve already received three different cries for help from frustrated business owners trapped in unfair web design and digital marketing contracts. In all three situations, the business owner is trapped...
When Patients Simply Can’t Afford Treatment
The Grim Reality that Not Everyone Who Wants, Needs and Deserves Treatment will Be Able to Afford ItIt’s a heavy burden to carry, especially for well-meaning private practices that have chosen to offer services that are out-of-network. Nevertheless, it’s a...
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