by M.Ad | Mar 28, 2023 | Medical Advertising, Websites and Landing Pages
When it comes to medical marketing campaigns, certain imagery can have unintended emotional effects on recipients. For example, research has shown negative psychological responses triggered by images or symbols of disease or injury—otherwise known as triggering...
by M.Ad | Mar 10, 2023 | Medical Advertising, Referral Marketing
Are you looking to increase brand awareness and significantly expand your customer base in an efficient, cost-effective way? If so, referral marketing with Microsoft Ads could be the perfect solution. Referral marketing using digital channels provides tremendous...
by M.Ad | Mar 1, 2023 | Medical Advertising
The mental health field is fraught with controversy and debate. A significant point of contention is the role of marketing and advertising about mental health. Critics charge that marketing and advertising prey on people’s vulnerabilities, exploiting them for...
by M.Ad | Feb 16, 2023 | Blog, Medical Advertising
The medical practices we work with across Canada, the United States and the United Kingdom, are trying to find ways to stand out and attract new patients. One way that some practices are turning to is medical advertising. But can investing in medical advertising pay...
by M.Ad | Mar 30, 2022 | Medical Advertising
Considering growing your practice? Then you’ll need to scale your advertising. Healthy medical advertising accounts can be scaled to grow with your practice. At M.Ad we do this for our clients regularly especially when they’re considering opening a new...
by M.Ad | Nov 22, 2021 | Medical Advertising
Conventional digital advertising is an excellent medium for consumer products and services, but medical advertising is a different story. Search engines often filter certain keywords and limit marketing activities that they feel can create liability and lead to...