by M.Ad | Sep 6, 2018 | Medical Advertising
Pain: Defined {physical suffering or discomfort caused by illness or injury. Mental suffering or distress.} Advertising to people in pain is a delicate undertaking. Digital tools provide advertisers with a new degree of private information with which to better target...
by M.Ad | Aug 10, 2018 | Medical Advertising
How to “Get Around” Google’s Restricted and Prohibited Drug Term Policies To begin, you can review Google’s Healthcare and Medicine Advertising Policies HERE. You’ll find they are strict in that they clearly outline the types of products...
by M.Ad | Jul 18, 2018 | Medical Advertising
What Do We Know? As advertisers it’s our job to get the phones at your practice ringing and we’re pretty good at it. That said, at M.Ad we like to go the extra mile and therefore we pay particular attention to the quality of the leads that are coming...
by M.Ad | Apr 24, 2018 | Medical Advertising
I frequently encounter the grim consequences private practices face after selecting the wrong digital marketing consultant. The symptoms are usually quite apparent: too much money sunk into a website that’s been left to float rank-less in cyberspace with not a...
by M.Ad | Aug 31, 2016 | Medical Advertising
M.Ad Focuses on Medical Advertising for Specialized Medical Treatments Over the years M.Ad has been able to compile some helpful observations about what strategies deliver our clients the best results. There are three key areas of your Google AdWords medical...
by M.Ad | Mar 31, 2015 | Medical Advertising
1. You’re Not Following the Medical Advertising Rules There are strict rules with severe repercussions surrounding medical advertising. The rules are in place for a reason, mostly to protect a vulnerable audience from manipulative marketing techniques. If you don’t...