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The Delicate Nature of Advertising to People in Pain

The Delicate Nature of Advertising to People in Pain

by M.Ad | Sep 6, 2018 | Medical Advertising

Pain: Defined {physical suffering or discomfort caused by illness or injury. Mental suffering or distress.} Advertising to people in pain is a delicate undertaking. Digital tools provide advertisers with a new degree of private information with which to better target...
The Low-Down on Advertising Restricted Drug Terms

The Low-Down on Advertising Restricted Drug Terms

by M.Ad | Aug 10, 2018 | Medical Advertising

How to “Get Around” Google’s Restricted and Prohibited Drug Term Policies To begin, you can review Google’s Healthcare and Medicine Advertising Policies HERE. You’ll find they are strict in that they clearly outline the types of products...
Phone Call Leads Not Converting? Here’s How to Improve Call Conversion Rates.

Phone Call Leads Not Converting? Here’s How to Improve Call Conversion Rates.

by M.Ad | Jul 18, 2018 | Medical Advertising

What Do We Know? As advertisers it’s our job to get the phones at your practice ringing and we’re pretty good at it. That said, at M.Ad we like to go the extra mile and therefore we pay particular attention to the quality of the leads that are coming...
How to Screen a Digital Marketing Consultant (Medical Marketing Edition)

How to Screen a Digital Marketing Consultant (Medical Marketing Edition)

by M.Ad | Apr 24, 2018 | Medical Advertising

I frequently encounter the grim consequences private practices face after selecting the wrong digital marketing consultant. The symptoms are usually quite apparent: too much money sunk into a website that’s been left to float rank-less in cyberspace with not a...
Medical Advertising: Increase ROI By Changing These 3 Areas of Your Google AdWords Account

Medical Advertising: Increase ROI By Changing These 3 Areas of Your Google AdWords Account

by M.Ad | Aug 31, 2016 | Medical Advertising

M.Ad Focuses on Medical Advertising for Specialized Medical Treatments Over the years M.Ad has been able to compile some helpful observations about what strategies deliver our clients the best results. There are three key areas of your Google AdWords medical...
Three Mistakes You’re Making in Your Medical Advertising Campaign That Are Costing You Money

Three Mistakes You’re Making in Your Medical Advertising Campaign That Are Costing You Money

by M.Ad | Mar 31, 2015 | Medical Advertising

1. You’re Not Following the Medical Advertising Rules There are strict rules with severe repercussions surrounding medical advertising. The rules are in place for a reason, mostly to protect a vulnerable audience from manipulative marketing techniques. If you don’t...
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Other Articles

  • Marketing Trends in the Canadian Private Healthcare Sector
  • Why TMS is Such a Great Service for Mental Healthcare Providers to Offer
  • Marketing & Advertising Psychedelic Treatments
  • Mythical Beauty: Medical Aesthetic Spas & Advertising
  • The Telehealth, Telepsychiatry & Telemedicine Boom
A search engine is a comfortable place to seek hel A search engine is a comfortable place to seek help for ones mental health. Patients are online searching for you - here's a post describing how to reach them. Link in bio >>
Trigger Warning: Take a look at what suicidal pati Trigger Warning: Take a look at what suicidal patients are actually searching for on Google when in crisis. Link in bio >> #suicideawarenessmonth #suicideprevention #suicide #suicidepreventionday
We have received 3 different cries for help from f We have received 3 different cries for help from frustrated business owners trapped in unfair digital marketing contracts. Here are three major red flags to watch out for before signing on the dotted-line.

https://www.medicaladvertising.ca/blog/the-trap-words-proprietary-custom-reseller/
Yes You Can Still Run Ads for Addiction, Rehab and Yes You Can Still Run Ads for Addiction, Rehab and Mental Health Services on Google: Here’s How. 
Link in bio >>
Although it’s only been a couple of months and t Although it’s only been a couple of months and there’s still much to learn from Janssen about SPRAVATO™ and how it will perform in the marketplace, we’ve already gained some insights from the front-lines.
 Here’s what we’ve learned so far about advertising intranasal esketamine:
Nicole Orban joins M.Ad to discuss Social Media as Nicole Orban joins M.Ad to discuss Social Media as it relates to the medical industry. On the blog!
It's a grim reality that not everyone who wants, n It's a grim reality that not everyone who wants, needs and deserves treatment will be able to afford it.
It’s a heavy burden to carry, especially for well-meaning private practices that have chosen to offer services that are out-of-network. Nevertheless, it’s a burden that must be carried if the practice is to survive as a business.
 There are steps that can be taken to target an audience of people who can afford your services through your medical marketing and advertising initiatives.
Mayday! Mayday! Everything you need to know about Mayday! Mayday! Everything you need to know about Google Medic Update 2018. Link in bio >>
"People in pain are delicate and should be handled "People in pain are delicate and should be handled with care by healthcare providers and healthcare advertisers alike." Read new blog post now, link in bio >>
Online Reputation Management specialist Gregory To Online Reputation Management specialist Gregory Toso joins M.Ad in a guest post addressing a common concern for Medical Businesses: Online Reviews. Link in bio >>
Phone Call Leads Not Converting? Here's How to Imp Phone Call Leads Not Converting? Here's How to Improve Call Conversion Rates. Link in Bio >>
Should You Use That Third Party Landing Page Build Should You Use That Third Party Landing Page Builder? Save yourself some trouble and find out on the blog! Link in bio >>
We have a Code of Conduct on our site because we b We have a Code of Conduct on our site because we believe in accountability, transparency and open communication with our clients. Take a peek if you're curious. The link is right in our main menu.
Red Flags to Watch Out for When Choosing a Medical Red Flags to Watch Out for When Choosing a Medical Website Designer. This is such an important post! If you are a private practice please protect yourself from those who would take advantage of you. New post is live on the blog >>
How-To: A/B Test Landing Pages (Medical Edition) How-To: A/B Test Landing Pages (Medical Edition)

Landing page a/b testing is one of the most commonly neglected aspects of marketing accounts. And yet, it's one of the best ways to easily improve conversion rates.
Careful What You Advertise: Advertising Standards Careful What You Advertise: Advertising Standards Authority Upholds Complaint Against Neuronix. Here's what went wrong and how to avoid breaking advertising regulations in the medical industry. Live on the blog now >>
May is Mental Health Month and so many of our clie May is Mental Health Month and so many of our clients are fueling the conversation by sharing their knowledge through incredible digital content. We're so thrilled to be part of such an important phenomenon!
How & When to Use Demographic Targeting in Medical How & When to Use Demographic Targeting in Medical Marketing. New post is live on the blog >>
How to Screen a Digital Marketing Consultant (Medi How to Screen a Digital Marketing Consultant (Medical Marketing Edition).
Follow these rules to avoid scammers and agencies that want to trap your business in long-term contracts! Now live on MedicalAdvertising.ca >>
All the medical advertising accounts we manage are All the medical advertising accounts we manage are delivering ROI's upwards of 300%. We specialize in Medical Advertising.
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