Despite the fact that all forms of Ketamine: IV, Ketamine Assisted Psychotherapy (KAP) and oral Ketamine are gaining in popularity, there are clear patterns relating to search popularity. In the digital marketing realm, it is vital to stay on top of search trends and data analytics to help shape content and marketing campaigns that drive organic traffic and growth.
In the interval between June 2020 and February 2021, searches for IV Ketamine exceeded those for oral Ketamine and KAP by several multiples. Four key states—Florida, Illinois, California and Texas, led the nation for IV Ketamine searches.
But in a new trend, searches for Spravato, a form of Ketamine also known as esketamine have soared. Esketamine is known as the “S” form of Ketamine that binds to the brain more strongly than the “R” form. Spravato is a prescription drug taken in the form of a nasal spray and is used to treat major depressive disorder (MDD) and treatment-resistant depression in adults.
Marketing Different Modalities of Ketamine Treatment
While all forms of Ketamine continue to show beneficial effects on treating depression, there are significant differences in treatment modalities. As a thought leader in Ketamine-related treatments, M.Ad understands the analytics that drive marketing strategies for providers for all treatment forms.
With trade names such as Spravato, there is often a ramp-up in terms of search popularity. Initially, there may be significantly more search activity relating to generic search terms such as “depression nasal spray.” But as product and brand adoption picks up pace over time, the brand name can start to overtake more generic terms in popularity.
Tracking metrics such as revenue per room and driving recurring revenue requires focus and discipline. M.Ad understands how to harness Ketamine search results to optimize and drive lead volume, regardless of the treatment modality. Please contact us to discuss how we can help your Ketamine practice grow.